Jinfo for information strategy
Jinfo Blog
26th October 2017
Abstract
Key pointers from Jinfo's current awareness research to help you make your service truly strategic.
Item
The provision of current awareness is a core service for the majority of the information teams we work with. Yet few managers take a truly strategic view to determine:
- What's the measurable value to internal stakeholders?
- Is this value reflected in the investment of time by the information team?
- Does the system (content, technology, workflow) best meet the needs of the organisation?
When we conducted the survey on current awareness in 2017, we documented two key datapoints we'd never surfaced before:
- Respondents reported that their current systems were an average of six years old
- The data provided by respondents demonstrated that, on average, over 8% of team capacity is being spent on provision of this service.
From a strategic perspective, both of these datapoints offer cause for concern. Technology supporting current awareness - and user expectations - have evolved dramatically since 2011. And 8% of human resource is a significant investment; we need a good framework for measuring and managing the value.
Smart information leaders have an intuitive sense of what's valuable to their organisations. Yet they need to be able to report more than intuition. How do we get at this elusive ROI?
Focus on technology
Break down the current awareness system to see exactly where and how technology builds value. We comment on this process in Insight 1 from the Research Focus. When you walk through each step of capturing, collecting, organising and disseminating current awareness, you can better document the investments you and your team put into each step and describe the delivered value.
Map influence
Next, map the influence that current awareness service provision has in every aspect of the business: sales, customer service, product development, competitive intelligence, risk management and so on. It's rare to be able to draw solid lines between any given internal newsletter and a sale made or risk averted, but you can document the overall knowledge environment to which current awareness contributes, and thus delivers value.
Why bother?
It's easy to let current awareness systems run, without analysing them every two to three years. "If it ain't broke..." is the unspoken motto. But scratch the surface, and there's nearly always productivity gains to be made, technology improvements to leverage and content sets to discover or eliminate. If you haven't done so in more than two years, we believe you're overdue.
If you have a Jinfo Subscription, you can sign in now to download the "Insights and Actions" report for this Research Focus. Then register for upcoming webinars and Community sessions to deepen your investigation and discuss these challenges with your peer group.
If you don't yet have a subscription, request a free copy of this report today... then start your Jinfo subscription, to gain full access to the resources in this Research Focus, and more.
Recent Jinfo Content of particular interest to our customers involved with information strategy:
Articles:
- How to help your team cope and embrace continuous change
- Translation rights and licensing of online content
- Guide to value in the Jinfo Research Focus "Define and manage value for current awareness"
- What is the value of social media in current awareness?
- Benchmarking research reveals successful teams share common practices
- Are niche news sources disrupting traditional news aggregators?
- Intranets and the digital workplace
- Using signal media and artificial intelligence in news
- The use and limitations of benchmarking data
- Defining content aggregators in current awareness
- Acquire Media instils confidence in content
- The challenges of benchmarking your information service
- Technology in news curation and the impact on innovation and content reliability
- Are premium news aggregators worth the investment?
- How will artificial intelligence alter current awareness?
- Find out what's in store for Nexis
- The secret to self-service success
- The importance of non-English language sources for current awareness
- How to satisfy your internal stakeholders for current awareness
- How Dow Jones is taking Factiva forward
- How understanding organisational structures can inform effective information services
- News literacy - are we battling an age of misinformation?
- Untangling the terminology of content aggregation
Reports and reviews:
- Product review of Dow Jones DNA
- Insights and Actions report for the Research Focus "Define and manage value for current awareness"
- Jinfo current awareness survey 2017
- Mini review of LexisNexis Newsdesk - recent enhancements
- Product review of S&P Capital IQ
- Market landscape - current awareness platforms
- Product review of the InfoDesk product suite
- Market landscape - intelligence platforms
- Market landscape - link resolvers
- Mini review of PatentAdvisor
- Jinfo model for basic benchmarking
- Market landscape - Acuris brand products (formerly Mergermarket Group)
- Product review of Manzama
- Market landscape - usage monitoring
- Market landscape - Informa Group's Business Intelligence division
- Market landscape - patent products
- Market landscape - people and executive information sources
Webinars - recordings available to view for anyone with a Jinfo Subscription
- The increasing role of technology in current awareness
- Future-proof your service by refocusing on higher-value work
- A look at the data for benchmarking your information service
- Maximising the strengths and minimising the weaknesses of organisational structure
Current and upcoming research and events:
The current Research Focus, "Define and manage value for current awareness", runs from October through December. Get immediate value by requesting a copy of the "Insights & Actions" report, which provides our top insights plus a thematic index to resources. Explore the insights in greater detail with the webinars (Jinfo Subscription required) and Community sessions (Community access required):
Webinars:
- 7th November: The impact of shrinking spend on premium databases
- 5th December: Current awareness in 2020
Community sessions (online teleconferences):
- 15th November: Will you use a news service in 3 years?
- 13th December: Current awareness platforms - is it time to make the leap?
Other Community sessions taking place in the coming months:
- 1st November: What do buyers and sellers need from each other during periods of M&A activity
- 8th November: Professional services roundtable - focus on benchmarking
- 3rd January or 7th February: State of the industry, 2018
- 24th January, 14th February and 7th March: Future-proof your information service
- 11th April, 2nd May and 23rd May: Improving information team workflow and operations
- Blog post title: Jinfo for information strategy
- Link to this page
- View printable version
- Jinfo for information strategy
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