The impact of shrinking spend on premium databases
Jinfo Webinar
7th November 2017
[Research Focus: Define and manage value for current awareness]
Description
Our research tells us that premium news databases are a shrinking proportion of overall spending to support current awareness industry-wide. This decline and the rise of alternative services and approaches is a theme we're exploring in our Research Focus, "Define and manage value for current awareness".
Track the highlights from over 10 years of Jinfo research into current awareness and news provision, and gain insights into how you can better meet user needs and expectations when you think beyond the market leaders for premium news content.
Join this Jinfo Webinar to get practical tips on:
- Comparing your approach to current awareness provision to that of your peer group
- Understanding user needs and preferences for news
- Identifying key non-premium and new sources for current awareness and how to make them visible and practical in your organisation.
Webinars are open to licensed users on a Jinfo Subscription. Spaces are limited.
If you have a question about this event, or are unsure if you have a subscription, please contact us.
Date:
- Tuesday, 7th November 2017 at 08:00 Pacific / 10:00 Central / 11:00 Eastern / 16:00 (GMT) / 17:00 Europe, 60 minutes
Webinar Recording
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Access to this recorded webinar is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
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- Webinar title: The impact of shrinking spend on premium databases
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