Jinfo: What is the value of social media in current awareness?

What is the value of social media in current awareness?
Jinfo Article

28th September 2017

Abstract

With the advent of 24-hour news and social media, it's become even more important for businesses to stay current. There are now more outlets and channels to satisfy our desire for real-time information. Social media platforms that allow us to distribute and share content easily and speedily, also allow for commentary and engagement. Allowing this engagement and even fostering it, must be balanced with the challenges that are inherent with viewing news or information through a social lens.

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