Jinfo for information strategy
Jinfo Blog

By Robin Neidorf

Abstract

Technology offers our field exciting opportunities, but also time-consuming distractions. Cut through the hype and the pet projects that may be thrown at you by working from YOUR strategy, based on what you know is best, to build opportunities and minimise risk for your business.

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Does this scenario sound familiar?

• You need to set strategy, but you struggle to prioritise and make time for it amidst the constant demands on you and your team
  
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• You need confidence that your team and you are spending time on the demands that are of highest value to the business, but without a strategy it's impossible to prioritise.

Information strategy is one of the three roles Jinfo supports. We actually think of it as the flipside of one of the other roles: optimising a research team.

To keep your expertise visible and valuable to your organisation, both require your attention.

Our current Research Focus, "The accidental technologist - where your expertise meets the new world", offers yet another opportunity to find the balance between strategy and focused action. To identify and then develop the most important new skills for your team, your best option is thoughtful strategic planning.

Technology offers our field exciting opportunities, but also time-consuming distractions. Cut through the hype and the pet projects that may be thrown at you by working from YOUR strategy, based on what you know is best, to build opportunities and minimise risk for your business.

Jinfo helps you get there:

• Our survey on technology readiness provides you with helpful perspective on the characteristics of successful information centres as they become more and more technology focused
  
  
• Take a fresh look at your worldview in the context of the AI revolution, and recognise how our unique expertise is not just useful but essential
  
  
• Plan to reinvest in core skills like taxonomy development to improve the results of technology-driven projects
  
  
• Consider real-world examples of how technology is transforming the manufacturing, pharmaceutical and legal industries.

And even in the midst of this strategic thinking and planning, make time to consider how to optimise your team's capacity. Our February webinar, "Hone your user efficiency with workflow tools", will take a closer look at the capacity you'll gain if you get your department management out of spreadsheets and email and into proper tools.

That's just a taste of everything we've produced in this Research Focus - a thematic index of all resources can be found in our Insights and Actions report. Download your copy now or request a free copy if you don't yet have a Jinfo Subscription.

If you want more hands-on support (and accountability) as you develop and implement strategy, consider the Jinfo Consulting workshop, "Future-proof your information service". This flexible, proven format supports the development of structure and gives you time for strategy, so that you can get down to the business of service and value. Learn more and enquire.

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