Market landscape - providers of SWOT reports
Jinfo Report

15th March 2016

Abstract

This report covers seven products offering SWOT reports:

• Advantage from MarketLine (SWOT, PESTEL, 5 Forces)
• Avention (OneSource)
• Business Source Corporate Plus from EBSCO
• Key Note (SWOT and PESTEL)
• Mintel B2B reports
• Nexis from LexisNexis
• Research Monitor from Euromonitor.

We also cover:

• First Research from Dun & Bradstreet (Industry profiles include facets such as the competitive landscape and business challenges)
  
  
• IBISWorld (PESTEL and 5 Forces-type reports only)

SWOT reports cover strengths, weaknesses, opportunities and threats, and can be an efficient way to gain a quick overview of a company and its operating conditions.

Some of the vendors also offer analysis models additional to SWOT, such as:

• PESTEL for macro-economic or country situations (political, economic, social, technological, environmental and legal)
  
  
• Michael Porter's Five Forces analysis for micro-economic or industry-level analysis (bargaining power of suppliers, buyer power, competitive rivalry, threat of substitution, threat of new market entrants).

Some of the products in our landscape focus on industry, country and consumer market research whilst others are more focused on company information, for example.

Find out more about these strategic tools in a Jinfo article from Andrew Grave, "Competitive Intelligence: Analytical Tools - How to Do More Than Just SWOT!".

We provide a brief description of each source, a link to the homepage, geographic scope, information on content sources, key features and links to Jinfo coverage.

Produced by Sophie Alexander

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