Competitive Intelligence: Analytical Tools - How to Do More Than Just SWOT!
Jinfo Article
4th June 2013
By Andrew Grave
Abstract
As part of FreePint's series of articles on competitive intelligence, Andrew Grave examines four tools popularised by management consultants. He describes the practical ways in which information professionals can use the tools - SWOT, Boston Consulting Group Matrix, PESTEL and Porter's Five Forces and notes the constraints of each.
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- Article title: Competitive Intelligence: Analytical Tools - How to Do More Than Just SWOT!
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