Evaluating sources of market and industry research
Jinfo Community
26th September 2024
Description
The availability of market research and industry data has exploded in recent years.
Established providers have been joined by a long list of new entrants. GenAI is not helping, making it even easier to create research reports that may lack the quality demanded by your stakeholders and users.
We were joined by Oliver Guirdham, Founder and CEO of The Business Research Company, to discuss these issues.
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- Community event title: Evaluating sources of market and industry research
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- How to critically evaluate the quality and credibility of market research sources
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