How to critically evaluate the quality and credibility of market research sources
Jinfo Report
30th October 2024
Abstract
The need to conduct more critical evaluation of market research has grown due to an explosion of new vendors of secondary research on markets and industries.
These new vendors often optimise their content for internet search engines to reach end users, who are increasingly expected to self-serve their own information needs.
This report reflects on these trends and offers specific actions information managers should take to critically evaluate these sources before making a purchasing decision.
This report provides:
- An analysis of the current situation, and barriers to effective evaluation
- Practical evaluation criteria and actions for information managers.
Content Access
Does your organisation have a Jinfo Subscription?
Access to Jinfo Content and Community is available through a Jinfo Subscription.
"Yes"
Please sign in to MyJinfo here so that we can check your access to this item:
Or sign in via email:
Enter your email and we'll send you a magic link to sign you in automatically.
"Not yet"
Access to this report is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
"Don't know"
Contact us to find out if your organisation already has a Jinfo Subscription.
Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.
About this report
- Report title: How to critically evaluate the quality and credibility of market research sources
- Pages: 7
- Link to this page
- View printable version
- Evaluating sources of market and industry research
Wednesday, 5th June 2024