Future-Proofing Your News Strategy
Jinfo Blog
23rd March 2015
Abstract
The recent webinar "What We Learned About 'News, and Beyond'" shed light on three key findings from FreePint's recent Topic Series and research into news for research and current awareness. This blog item highlights those main findings and suggests some next steps for supporting strategic news planning through 2015.
Item
Did you miss our webinar, "What We Learned About 'News, and Beyond'"? We've summarised the three key findings, as well as our observations about how information managers are adapting in this article.
Find out more about the main findings:
- Suppliers are putting up prices
- Market fundamentals and our assumptions about sourcing news content have changed
- Buying organisations are moving from asking "What?" to "Why?" about news content.
For each of our headlines, we provide commentary on how we see this change affecting both buyers and suppliers in the marketplace. We also share more detail on how we see information managers responding to these changes and offer a few practical questions to support your strategic planning through 2015, such as:
- Can you document your supplier(s) product roadmap, including the shift in value the supplier is building into its vision?
- Do you fully understand all the options available to you for sourcing and delivering news content in this changed world?
- Which stakeholders in your organisation are ready to think harder about the "why" - the objectives of providing news content to workers, at any price point?
Subscribers can read, print and share the full article here.
- Blog post title: Future-Proofing Your News Strategy
- Link to this page
- View printable version
- Q&A with Attensa - Tackling Critical Current Awareness Challenges
Friday, 28th November 2014
- Concluding the FreePint Topic Series - News, and Beyond
Wednesday, 31st December 2014 - Concluding FreePint's 2014 News Survey Analysis
Monday, 22nd December 2014 - FreePint Feedback - How to Approach Current Awareness?
Monday, 1st December 2014 - New Angles on Current Awareness, New Light on Research
Thursday, 27th November 2014
- FreePint Report: News, and Beyond
Thursday, 29th January 2015 - FreePint Report: Survey on News Needs & Preferences 2014
Monday, 22nd December 2014
Contribute to our research into end-user product training:
Learn more
Register for our next Community session:
News and AI - what's next and why pay?
20th March 2025
Latest on our YouTube channel:
Read on the Blog:
March 2025 update
12th March 2025
- March 2025 update
12th March 2025 - What will new outside investment mean for Northern Light?
12th March 2025 - February 2025 Update
12th February 2025
- Jinfo Community session (TBC - May 2025) (Community) 22nd May 2025
- Workforce AI skills (Community) 24th April 2025
- News and AI - what’s next and why pay? (Community) 20th March 2025