DiscoverOrg: Quality Data on IT Sales Prospects - Guaranteed
Jinfo Blog
23rd May 2014
By Jan Knight
Abstract
DiscoverOrg is an award winning web-based sales and marketing intelligence tool supporting those targeting IT prospects. DiscoverOrg has a number of valuable features and reviewer Jan Knight highlights two of the best.
Item
Users of DiscoverOrg are able to achieve shorter sales cycles and increased revenue by being able to contact their prospect companies, and specifically the right person, at the right time with the right message.
Right Person
The "right person", most likely a decision-maker, is achieved by accessing the contact database that is continually updated by an in-house research team of over 80 analysts.
These analysts check in every 90 days with their contacts in the IT and finance departments of the companies they cover; the database is then populated with content pulled directly from those discussions.
Verification and currency of data is a differentiator the company provides itself on and guarantees its customers.
Right Time
The "right time" to contact a prospect differs by user and context. The software allows the setting of customised triggers/events that the user believes might indicate buying opportunities or, at least, highlight that the target organisation is considering new or additional IT services or products.
Triggers might include personnel changes, mergers and acquisition activity in the company overall, announcement of product development or a move to a new location etc.
Quality Data
DiscoverOrg sees itself as a one-stop-shop when it comes to helping sales and marketing departments access quality and current data about a prospect company and the individual decision-makers within those companies.
Covering over 16,000 companies, including private and public entities as well as government and higher education institutes, the product also includes information on over 300,000 individuals.
DiscoverOrg helps over 1,050 customers to "identify new IT projects and undiscovered opportunities before the competition does".
FreePint was impressed not only with the quality of content, the ability to access direct phone numbers and email addresses of contacts but with the intuitive interface of the product and the multiple ways that searches can be conducted and prospect lists can be built.
The amount of data displayed in easy-to-read, cleanly-formatted results pages is impressive.
Integration Capabilities
DiscoverOrg also integrates with a number of top CRM and marketing automation vendors including Salesforce, Marketo, Eloqua, SugarCRM and Microsoft Dynamics and this enables customers to keep data in those systems fully current.
Editor's Note
DiscoverOrg has a host of interesting features. The full FreePint Report: Product Review of DiscoverOrg is now available in PDF format, in a convenient package for reference and sharing, for those with a FreePint Subscription.
Articles in Series:
- DiscoverOrg: Introduction and Contact Details
- DiscoverOrg: Sources, Content and Coverage
- DiscoverOrg: Technology - Search, Outputs & Alerts, User Interface & Help
- DiscoverOrg: Value, Competitors, Development & Pricing
- Blog post title: DiscoverOrg: Quality Data on IT Sales Prospects - Guaranteed
- Link to this page
- View printable version
- Product Review of DiscoverOrg: Value, Competitors, Development & Pricing
Wednesday, 21st May 2014 - Product Review of DiscoverOrg: Technology - Search, Outputs & Alerts, User Interface & Help
Tuesday, 20th May 2014 - Product Review of DiscoverOrg: Sources, Content and Coverage
Friday, 16th May 2014 - Product Review of DiscoverOrg: Introduction and Contact Details
Wednesday, 14th May 2014 - Product Review of RelSci: Introduction and Contact Details
Thursday, 17th April 2014 - Sales Intelligence Services Power CRM Insights: Sales Triggers, Profiles & Connections
Thursday, 25th July 2013 - Product Review of InsideView: Executive Summary
Thursday, 18th April 2013
- FreePint Report: Product Review of DiscoverOrg
Wednesday, 21st May 2014
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