just-auto's QUBE Offers In-Depth Analysis for the Automotive Sector
Jinfo Blog

By Victor Camlek

Abstract

If you're seeking a source for the automotive sector then QUBE from just-auto could meet the bill, offering news and analysis on specific sectors, the OEM market and suppliers, and offering highly configurable reporting options.

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QUBE from just-auto represents a new way to research news, market and technical aspects of the automotive market. Launched in April 2011, QUBE offers the searcher the option to use a menu-driven or faceted search technique to locate the content needed. The database provides sector intelligence, OEM and supplier intelligence as well as forecasts and analysis.

There are a couple of highlights that truly stand out. One is the ability to use QUBE’s library of reports to build a custom view that gives the searcher the control needed to design a customised market research or R&D report. This is quite a departure from the more familiar services that offer static reports that are presented in one official edition and are only revised when the next edition rolls around. In the world of QUBE, which is updated in real time, the reports may be created from the latest available content as the searcher navigates through QUBE.

Another interesting feature is the ability to interact with charts and graphs and actually reconfigure parts of the dataset to meet the specific needs of the user.  For example, there are numerous line charts that forecast growth in a variety of global markets that at times can appear to be very cluttered and laden with coverage of more nations than may be needed.  In QUBE, the analyst may elect to “de-click” on those chart entries of lesser interest which ultimately will result in a customised view of the data. Should the user have a change of heart, the content may be replaced by re-clicking as needed.

Also notable is the availability of home-grown analysis which provides a value-added capability that adds a new dimension to the fact-based news that is covered. The analytical commentary covers a range of important topics and is delivered by the veteran QUBE editorial team. Meanwhile, the collection of interviews and presentations adds a variety of additional perspectives to the mix of coverage ranging from company performance to the latest breakthroughs in R&D.

Overall, QUBE offers an innovative way to make sense of the global and multi-faceted developments in the truly complex and vibrant automotive industry.

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