CisionPoint: Even Better After All These Years
Jinfo Blog

By Connie Crosby

Abstract

From 1892 to 2012, Cision has evolved from clipping service to all-in-one PR and communication publishing and relationship management tool. Reviewer Connie Crosby comments on her positive experience with CisionPoint and notes the unique value of partnerships... and of human researchers to improve the data.

Item

We all have challenges these days keeping up. We learn to adapt or we don't succeed. The same can be said for Cision. With roots back to 1892 as the advertising department for a press clipping service, Cision has adapted over the years.

I still remember them in my local jurisdiction as Bowdens, the media monitoring/press clipping agency. The company has gone by various names around the world over the years, including Observer, Romeiki, Bacon's as well as Bowdens, and was re-branded as Cision in 2007, the international company headquartered in Stockholm, Sweden.

Despite the changes, their technology and services continue today to be focused on public relations and media professionals. They serve over 30,000 customers around the world -- ranging from independent freelancers to large corporations -- with a significant presence in North America and Europe.

Cision's platform CisionPoint pulls together many of Cision's tools for communications professionals. It essentially covers all aspects of launching and running a marketing/PR campaign, bringing many of Cision's offerings together in one convenient place. It has a number of sophisticated workflows for those in this area and, for the more robust account level, project spaces that can be used by teams.

There are other "all-in-one" platforms for the marketing/communications set, but the real power behind CisionPoint is the Cision media database, which includes 1.5 million media contacts, outlets and editorial opportunities. The Cision research team in Chicago maintains the media updates, including contact information, producing 15,000-20,000 changes per day.

The other key to CisionPoint's success is its partnership with strong players in the news and social media information arena:

• BurrellesLuce
• LexisNexis
  
• Salesforce Marketing Cloud (incorporating the former Radian6)
• PitchEngine.

Marketing/communications professionals can use CisionPoint to adapt to whatever is demanded of them in their latest project, whether that is monitoring traditional or new media sources, building an outreach program for influencers, or developing a list of outlets for their latest corporate news story. 

FreePint subscribers can access the full PDF report now to read more about Cision.

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