Creating information communities with Twitter: Notes for publishers and content providers [ABSTRACT]
Jinfo Blog
30th September 2010
By Scott Brown, Christy Confetti-Higgins
Abstract
Developing communities of users is a long-established way of generating feedback but it was not until the advent of Twitter that these communities could bear such beneficial fruit. The results of research by the Social Information Group show how publishers and information professionals alike can gain from having an active presence on Twitter.
Item
Developing communities of users is a long-established way of generating feedback but it was not until the advent of Twitter that these communities could bear such beneficial fruit. The results of research by the Social Information Group show how publishers and information professionals alike can gain from having an active presence on Twitter.
What's Inside:
Publishers are using social media technologies to provide expanded connections to their audiences. Whether they have a formal social media strategy or not, Twitter can be a useful addition to conventional marketing efforts. It provides a transparent and conversational connection to the communities publishers need to reach, namely buyers, users, information professionals, subject matter experts, current and future authors, students, faculty and more.
---
This is a brief abstract of the full article. FUMSI subscribers can log in to MyShop at FreePint view the full article. Others can subscribe to FUMSI now for access to the complete archive of FUMSI articles
- Blog post title: Creating information communities with Twitter: Notes for publishers and content providers [ABSTRACT]
- Link to this page
- View printable version
- Creating information communities with Twitter: Notes for publishers and content providers
Thursday, 30th September 2010
Contribute to our research into end-user product training:
Learn more
Register for our next Community session:
News and AI - what's next and why pay?
20th March 2025
Latest on our YouTube channel:
Read on the Blog:
March 2025 update
12th March 2025
- March 2025 update
12th March 2025 - What will new outside investment mean for Northern Light?
12th March 2025 - February 2025 Update
12th February 2025
- Jinfo Community session (TBC - May 2025) (Community) 22nd May 2025
- Workforce AI skills (Community) 24th April 2025
- News and AI - what’s next and why pay? (Community) 20th March 2025