Construction PR and Marketing: Leveraging Web 2.0 tools [ABSTRACT]
Jinfo Blog

By Paul Wilkinson

Abstract

Further proof that strategic use of social media can be effective in any industry - Paul Wilkinson shares his experiences in deploying social media for a construction marketing firm. He also provides ten learning points to get anyone started.

Item

Further proof that strategic use of social media can be effective in any industry - Paul Wilkinson shares his experiences in deploying social media for a construction marketing firm. He also provides ten learning points to get anyone started.

What's inside:

In early 2009, a social media audit for Essex-based manufacturing company identified that, almost unknown to the company, it had a significant but untapped presence on various Web 2.0 sites. The overall perception of the company was positive, but it was missing out on sales leads and opportunities to influence decision makers by not getting into online conversation.

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