Jennifer Burke
Jennifer E. Burke is president of IntelliCraft Research LLC, a strategic marketing consultancy for libraries, in Philadelphia. She"s a former advertising executive and now a trainer to libraries on strategic storytelling. She holds a BS in Communications with a TV/Film minor from Northwestern University, an MSLIS from Drexel University, and spent five years as an IMLS Fellow in Drexel"s Information Studies PhD program. She"s the president of the board of directors for the nonprofit Library Marketing Conference Group. Her email address is jburke@intellicraftresearch.com and can be followed on Twitter at @TheInfoHound.
Articles by Jennifer Burke:
How to develop and improve your presentation skills
Monday, 1st April 2019
Information professionals inform, educate, and persuade internal and external audiences as a natural part of their jobs. You will have opportunities for public speaking and making presentations, whether to small groups for a "lunch and learn", internally to your organisation to pitch new services, or at an event in front of hundreds of your peers. Trust in your ability to deliver expert services is enhanced if your speaking and presentation skills reflect preparation, polish, and confidence. This article offers practical tips for crafting better presentations and speaking with ease.
My Favourite Tipples from a strategic marketing consultant
Wednesday, 19th October 2016
My Favourite Tipples are shared by Jennifer E. Burke, president of IntelliCraft Research LLC., (also known online by her alter ego, The InfoHound). She shares some favourite online tools for marketing communications.
Community session
11th December 2024
2025 strategic planning; evaluating research reports; The Financial Times, news and AI
5th November 2024
- 2025 strategic planning; evaluating research reports; The Financial Times, news and AI
5th November 2024 - All recent Jinfo Subscription content
31st October 2024 - End-user training best practice research
24th October 2024
- Jinfo Community session (TBC) (Community) 23rd January 2025
- Clinic on contracting for AI (Community) 11th December 2024
- Discussing news and AI strategies with the Financial Times (Community) 21st November 2024