Articles by Ann Marie Plankey:

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FreePint Subscription for Information Product Vendors
Tuesday, 17th June 2014

Information product vendors who subscribe to FreePint also benefit from a variety of other advantages, Ann Marie Plankey explains how these range from vendor-specific Community of Practice calls to sponsorship options.

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FreePint Subscription for Vendors
Wednesday, 5th March 2014

Information product vendors who subscribe to FreePint also benefit from a variety of other advantages, Ann Marie Plankey explains how these range from vendor-specific Community of Practice calls to sponsorship options.

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Vendor Value: Exploring What Vendors Get from FreePint
Monday, 26th August 2013

For vendors of information products and services it's imperative to keep up with issues, evolving client needs, market developments and key products and services. Ann Marie Plankey looks at recent FreePint Articles and Reports and examines how a FreePint Subscription helps vendors keep updated in essential areas from Thomson Reuters' new product launches to company divestment such as Pearson's planned sale of Mergermarket. Regular product reviews and mini reviews investigate key products such as D&B360 and Global Financial Data while FreePint's original research sheds light on topics from news aggregation products and trends to mobile deployment in the enterprise.

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Global Myth 1: Local product means local audience
Wednesday, 27th June 2012

Even products that focus on a specific region have the potential to sell to global markets. If you think your local product means a local customer base, think again.

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Why you are global, even if you do not think you are
Thursday, 31st May 2012

If you're planning your marketing on a regional basis, you might be missing out on valuable opportunities at the global level. We often hear from sponsors that they want a digital mailing list that reaches one country or continent... but is that truly serving their goals?