News, and Other Commodities
October - December 2015
- If your most recent needs assessment for current awareness is more than two years old, it's out of date.
- Premium news databases as a solution for current awareness needs will no longer be viable within 5 years.
- Stop focusing on "the right content" and start focusing on risk management, to make better decisions about current awareness.
These are the most significant findings from the Topic Series, "News, and Other Commodities", which ran from October - December 2015.
We examined news, basic company information, basic "people" information and the like. These are categories that behave like commodities - there are lots of sources, including plenty where the direct cost is negligible.
The content published in this Topic Series will help you define and refine the criteria by which you, your stakeholders and your suppliers can best serve staff while managing risks and costs.
The series includes our flagship product reviews and Q&As with market leaders like Factiva and Nexis, as well as niche and new media offerings. Also included is our 8th annual "Survey on News Needs and Preferences".
Privacy policy and terms of use |
About this Topic Series
|