Product review of MarketScape
Jinfo Report

19th September 2016

Abstract

MarketScape MS4 is a content integration platform which is used by market intelligence and information management professionals in mid-size and large international companies to search, manage and access external open access and licensed information. 

This review:

• Introduces MarketScape including its audience and customer base which includes major brands and international pharmaceutical companies
  
  
• Delves into the key advantages provided by the product
  
  
• Looks at the multiple information sources available to bring into the platform and monitor. These include science, regulatory information, patents, business news and market research; licensed content from a number of the major information providers; as well as individual web sources and the capability to add single news articles
  
  
• Assesses the usability of the tool for managing access to multiple content sets
  
  
• Evaluates the technology and the design of the interface
  
  
• Highlights its output functions, including the newsletter setup capabilities
  
  
• Looks at the array of administration tools in the platform
  
  
• Examines the value of the product for both information managers and end users
  
  
• Describes the help and training available to users, including the Knowledge Centre
  
  
• Sets out the pricing options
  
  
• Includes a look at a number of the competitors in a crowded market, including Comintelli, Digimind, InfoDesk and M-Brain.

Reviewed by Andrew Lucas

 « All Reports