FreePint Report: Adoption in the Organisation
Jinfo Report

29th November 2012

Abstract

Social media is an incredibly powerful way of driving faster access to information and in return it drives collaboration. When organisations adopt social or information sharing tools the results can be quite fruitful. Outcomes can include faster and better decision making that can help drive new product innovation, higher sales, improved customer service, and streamlined processes.

Melanie Browne reviews the articles which make up the FreePint Report: Adoption in the Organisation and highlights some of the strands. User-created content brings challenges for information professionals and nudges the evolution of the role towards that of facilitator or information guide. Mobiles and social media bring opportunities for using smarter tools and communicating more effectively, leading to better collaboration and more effective decision-making.

Table of Contents:

• Editorial Introduction by Melanie Browne
• Inventing Our Own Future by Scott Brown
• Web 2.0 and its Impact on the Information Industry by Penny Crossland
• Mobility is Coming: Are You Ready? by Robin Neidorf
• What You Can Do to Improve Knowledge Sharing by James Mullan
• Product Review of Linex Systems: Executive Summary by Jan Knight
• Hootsuite Launches a New Type of Conversation by James Mullan
• Why Do People Share? by James Mullan
• A Survey of Enterprise Collaboration Tools by Connie Crosby
• Software or Shelfware? Creating a Collaborative Culture by James Mullan
• Why Your Users Are More Important Than the Social Tool by James Mullan
• Find the Right Communication Channel to Empower Teams to Work by Colleen Sullivan
• Driving Innovation with Information by Melanie Browne
• About the Editor

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