Product review of Aurora's FirstLight
Jinfo Report

11th January 2021

Abstract

Aurora's FirstLight is an intelligence SaaS (Software as a Service) platform, and a powerful competitive intelligence product. It uses machine learning algorithms to mine public and private data sources and can help organisations make more informed business decisions.

Jinfo last looked at the product at the beginning of 2018 and we now take another look to find out what's changed.

This review:

• Introduces the company and product as well as outlining some of its key advantages

• Looks at the product's users, particularly library and information professionals, and those working in the competitive intelligence field as well as sales and marketing staff

• Examines how the product has evolved since we last reviewed it in 2018

• Covers the help and training available within the product

• Delves into the technology behind the product, with a specific focus on its automation capabilities, and its use of big data and natural language processing

• Explores how a user would interact with the system and the process involved in a typical implementation of the Enterprise Edition

• Focuses on the competitor landscape which includes big names such as LexisNexis, Thomson Reuters and Dow Jones as well as Meltwater, Manzama, and Northern Light, amongst others

• Highlights the range of external and internal sources that can be included in this highly customised application, including paid subscriptions, social media, blogs, scientific journals and news databases, to name a few

• Finds out about its range of pricing options

• Concludes with a look at what product enhancements are in the pipeline over the next few years, including continued enhancements to the user interface, user experience and to the data visualisations.

By Andrew Lucas

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