Content

Grounded in original research, Jinfo Content helps you turn our insight into action on critical information challenges.

Available through a Jinfo Subscription, our articles, reports and recorded webinars bring you practical ideas, case studies, tips and models for change.

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Article

John Orosa What's the point of data analytics?
22nd November 2017

Data analytics helps organisations make appropriate business decisions. Data is stored and analysed to study a range of commercial and operational subjects, which can help with targeted advertising and alignment of content and layout. However, many businesses, particularly smaller companies, have no data analytics strategy. In this article, John Orosa looks at the five phases of data development an organisation will typically go through, gives some practical examples of the application of data analytics, and offers some tips on developing a data analytics strategy within your organisation.

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Article

Andrew Lucas Data analytics - measuring the information professional's contribution
20th November 2017

Information teams have valuable expertise to contribute to data analytics projects within organisations but to be recognised they need to be able to measure and demonstrate those skills. In this article, Andrew Lucas looks at the types of data that all information professionals should be able to work with and how to map their skills to organisational need using Jinfo's model and ensure that other stakeholders are aware of what the information centre can contribute.

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Article

Graham Southorn How to make mergers and acquisitions work for you
15th November 2017

There have been several major mergers and acquisitions in the information services sector in recent years. In many cases, information teams have been left in the dark as to whether the capabilities of their existing products would remain unchanged, and whether prices would rise as a result. A recent Community session brought together information professionals to discuss the opportunities and challenges this presents and, in this article, Graham Southorn discusses some of the mergers along with ways to address any issues that may arise.

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Article

Scott Vine Will information professionals help drive the data analytics train or be left on the platform?
10th November 2017

Businesses and organisations are constantly looking for the next thing that can give them a competitive edge, whether financially or operationally, and most are now turning to data analytics to give them that edge. Information professionals have been helping their users find and make sense of information for centuries and clearly have the skills needed for these types of projects. This article looks at what skills information professionals can contribute to data analytics projects, where these skills can be used and, more importantly, how to showcase them to others.

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Article

Andrew Lucas Tracking trends in data analytics
10th November 2017

Andrew Lucas looks at how to keep on top of research and trends in the field of AI, data analytics, big data and business intelligence (BI), which industries are driving growth, key benefits of data analytics, the impact of AI on GDP and employment trends. He also highlights Jinfo's picks as leaders in big data analytics as well as those Gartner places in its magic quadrant for BI and analytics. 

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