Content

Grounded in original research, Jinfo Content helps you turn our insight into action on critical information challenges.

Available through a Jinfo Subscription, our articles, reports and recorded webinars bring you practical ideas, case studies, tips and models for change.

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Article

Ann Danylkiw Social media strategy: How I Became an Expert in Three Days
31st August 2009

When Ann Danylkiw was hired as green.tv's social media expert, she had a steep learning curve and a belief that social media technologies could help raise the environmental programming channel's profile. She relays the experience of her trial by fire and summarizes the key lessons learned in her rapid-fire ascent to social media expertise.

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Article

Richard Nelsson Guardian Research and Information: The Evolution
31st July 2009

With information centres under pressure in the publishing industry, it's more important than ever for information professionals in the media world to focus how they can best serve their organisations. Richard Nelsson provides a recap of how the Guardian UK's Research and Information team has evolved with the paper over time to become a critical part of its success.

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Article

Jela Webb Information Risk Management: The Benefits
31st July 2009

Information risk management has gone from being a sideline topic to one of critical importance to organisations seeking to enhance their operational effectiveness. Jela Webb looks at common misconceptions about the role of information risk management and provides a framework for regarding it in a new light.

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Article

Leah Hazard A Case Study: Using Evidenced Based Research to Change Attitudes Towards Home Births
31st July 2009

The subject of home births elicits many opinions, not all of them based on the facts. Leah Hazard shares what she's learned about combining quantitative and qualitative research in writing a home birth handbook, as well as her efforts to get the information into the hands of the people who need it most.

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Article

Vernon Prior DIY Detection: Softly, Softly, Catchee Monkee: Part 1
31st July 2009

When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.

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Report
Report
Article

Bob Duckett Reference Desk: Tips on Using Your Wits
24th June 2009

The best training in the world may not always be enough when you're staffing a reference desk that serves the general public. From contextualizing to active listening to polite deflecting, Bob Duckett draws on his years of experience to provide tips for handling the wide range of questions that land at the public reference desk.

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Article

Patrick Walsh The Lean Intranet: from Intranet Zero to Intranet 2.0 and beyond. (Part 3: Intranet 2.0 and Intranet 3.0)
24th June 2009

In the first two parts of this three-part series, Patrick Walsh has traced the evolution of organisational intranets from the baby steps of 'Intranet Zero' through its current 1.0 state, but believes that the collaborative approach hyped as 'Intranet 2.0' is a misnomer. He describes what a true 2.0 intranet must include and points to the future of successful intranets as truly integrated Enterprise Information Systems.

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