Content

Grounded in original research, Jinfo Content helps you turn our insight into action on critical information challenges.

Available through a Jinfo Subscription, our articles, reports and recorded webinars bring you practical ideas, case studies, tips and models for change.

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Article

Ellen Naylor Social Networks in Research: Friend or Foe?
9th March 2010

For researchers, the wealth of information now available in social networks like LinkedIn and Twitter can be a time saver. But there are some people, and some information, that are truly only accessible via a Web 1.0 mode: cold-calling. Ellen Naylor shares tips on using social media information to warm up the cold call process.

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Article

Stewart Bain Life is Tweet: Social Media at Orkney Library & Archive
9th March 2010

In this third of a three-part series of how social media has been implemented in vertical markets, Stewart Bain shares his experience with using Twitter and Facebook for the Orkney Library & Archive. By keeping social media messaging informative, timely, and flexible, the library has found new ways to reach constituents.

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Article

John O'Gorman Knowledge in the round: Information management in a 3-D world
9th March 2010

In a digital world, a single- or two-dimensional approach to information classification is increasingly out of step. Using the precepts of Q6 and Quantum Semantics, John O'Gorman describes a multi-dimensional approach that transforms flat metadata and keywords into rich information assets.

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Article

Martin Belam Presentation tools: Beyond PowerPoint
9th March 2010

In an age where an ability to produce a compelling slide presentation can be a means of improving job stability or garnering attention for an underappreciated project or department, Powerpoint skills can be critical. But the Microsoft presentation software isn't the only game in town, as Martin Belam explains in this look at paid and free alternatives.

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Article

Bob Bater Knowledge Architecture: A Vision for the 21st Century
5th February 2010

With so much focus on the cost of high-value information, corporations may overlook an even higher cost - that of failing to manage information adequately. Bob Bater believes corporations are finally understanding the risk, and presents alternative frameworks for information professionals for co-managing information and knowledge.

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Article

Heidi Longaberger Show Me the Money: Venture Capital Resources
5th February 2010

While funding for VC firms took a beating in 2009, it was by no means stagnant, and it continues to rebound with the recovering economy. Heidi Longaberger provides a useful round up of free and fee data sources on vc funding, from databases and newswires to crowdsourced sites.

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Article

Paul Wilkinson Construction PR and Marketing: Leveraging Web 2.0 tools
5th February 2010

Further proof that strategic use of social media can be effective in any industry - Paul Wilkinson shares his experiences in deploying social media for a construction marketing firm. He also provides ten learning points to get anyone started.

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Article

Virginia Henry How To Network and LIKE It: A 10 Point Plan
5th February 2010

In establishing the fast-growing London Information & Knowledge Exchange (LIKE), Virginia Henry and her cofounders sought to create relevant, inclusive events on a variety of topics, in order to take the perceived sting out of networking. Here she shares tips for creating your own professional networking group.

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Article

Emily  Wheeler Evolution In Source Evaluation: Using Social Media Data
5th January 2010

Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.

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