How to balance shrinking spend with the high cost of premium databases
Jinfo Article
24th November 2017
Abstract
Premium databases like Factiva and Nexis continue to account for a significant proportion of organisations' spending on current awareness provision, according to research by Jinfo. With decision-makers likely to query whether or not they still represent good value, a recent Jinfo webinar looked at how you can evaluate all aspects of your service to determine whether or not premium products still meet your business objectives.
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- Article title: How to balance shrinking spend with the high cost of premium databases
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