Data analytics - challenges of combining internal data with open data
Jinfo Article
7th November 2016
By Sue Jenkins
Abstract
The advent of "big data" blurs the distinction between internal and external information. Sensitive and confidential issues notwithstanding, the knowledge that can be obtained from breadth, depth and sheer volume of data, can be immeasurably more powerful than traditional, more linear methods. Sue Jenkins explains why information professionals continue to offer unmatched skills in this new era.
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