Product Review of Euromonitor Competitor Analytics (Technology - Search & User Interface; Outputs & Alerts; Administration)
Jinfo Article
18th March 2016
Abstract
Euromonitor's Competitor Analytics uses data from Passport to allow users to understand the category and country presence of multinational consumer goods companies, their competitive landscape, country/category entries and to gain insight on future strategic direction. In the third part of our review, Sophie Alexander puts the search options to the test, along with functions to identify strategic information such as market attractiveness, competitive environment, gaps in a company's market presence. She includes case studies to illustrate these features in action and discusses the strength of the visualisations and charts.
Note: Full review (PDF) at /go/sub/report/2639
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- Article title: Product Review of Euromonitor Competitor Analytics (Technology - Search & User Interface; Outputs & Alerts; Administration)
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