Laying the Groundwork for Real Change in Stakeholder Attitudes
Jinfo Article
30th November 2015
Abstract
Robin Neidorf, FreePint's director of research, shines the spotlight on the tricky issue of convincing stakeholders of the value of information services. She posits a model of the stakeholder world view and advocates re-constructing that, to show the threat presented by missing information expertise and the potential benefits that can accrue from incorporating it.
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- Article title: Laying the Groundwork for Real Change in Stakeholder Attitudes
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