Jinfo: The Continuing Consolidation of the Media Monitoring Sector

The Continuing Consolidation of the Media Monitoring Sector
Jinfo Article

1st May 2015

Abstract

Cision's acquisition of Viralheat is the latest in a recent wave of M&A activity in the media monitoring sector. This reflects a move away from the more traditional PR offerings towards a more comprehensive suite of products. Sophie Alexander takes a look at some of the recent M&A activity in this area involving the likes of Gorkana, Vocus and Visible Technologies, and what it means for the industry as a whole.

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