Jinfo: Insider Knowledge - Researching Hispanic America

Insider Knowledge - Researching Hispanic America
Jinfo Article

13th April 2015

Abstract

Conducting research in Hispanic America will depend a lot on the country you are interested in. In this article Hispanic America means all Spanish-speaking countries from Mexico to Argentina, excluding the Caribbean states. As a general rule we can say that the more interest the global economy has in one particular market, the more information in English will be available. This means that there is more information on economics and businesses available for emerging countries such as Mexico and Columbia and only scanty information on smaller "less economically interesting" countries such as Honduras or Paraguay.

Mirjam Wolfrum explains what kind of information you will be able to obtain from English sources and when you should consider involving a local partner or a Spanish-speaking information expert.

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