Jinfo: Q&A with Cision - Taking Social Media Monitoring to the Next Level

Q&A with Cision - Taking Social Media Monitoring to the Next Level
Jinfo Article

19th March 2015

Abstract

Chris Porter talks to Scott Livingston, senior vice president of product marketing at Cision, about the vendor's view of evolving user needs relating to social media, and about plans for its own social media product capabilities following Cision's acquisition of specialised vendor Visible Technologies last year. The group also combines the assets of the predecessor Cision entity, US-based Vocus and London-based Gorkana, all of which already contained some social media-related tools.

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