Jinfo: Leveraging Social Media to Discover Information Needs

Leveraging Social Media to Discover Information Needs
Jinfo Article

12th March 2015

Abstract

Most organisations now embrace some use of social media. We can reasonably imagine that social commentary will continue to grow in volume and in strategic importance. Listening in on enterprise social media conversations frequented by our business colleagues is an effective way for information professionals to keep track of business issues. Not only is it a valuable technique for extending our reach, it is a new way of working and communicating. Jan Sykes considers this approach to discovering information needs of our target audience and the broader context of opportunities for information professionals in developing a social media management strategy.

Content Access

Does your organisation have a Jinfo Subscription?

Access to Jinfo Content and Community is available through a Jinfo Subscription.

"Yes"

Please sign in to MyJinfo here so that we can check your access to this item:

Or sign in via email:

Enter your email and we'll send you a magic link to sign you in automatically.

"Not yet"

Access to this article is available through a Jinfo Subscription, which will help your organisation:

Save time and money
Re-invent information services
Define, measure and communicate information value.

Subscription Benefits

"Don't know"

Contact us to find out if your organisation already has a Jinfo Subscription.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.

About this article