Jinfo: Developing the Right Approach for Social Collaboration

Developing the Right Approach for Social Collaboration
Jinfo Article

31st December 2014

Abstract

The collaborative benefits of social platforms seem to be becoming more and more obvious. However, whilst many businesses have recognised that they should be using collaboration tools as part of their strategy to improve communication, there are still reports of limited uptake and usage. One of the biggest mistakes can be not providing training to your users, because organisations assume that the tools are similar to consumer tools and therefore familiar to users. This approach relies on "viral growth" when in fact there are much better ways to successfully deploy social tools.

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