Jinfo: Selling Knowledge Management Within Your Organisation

Selling Knowledge Management Within Your Organisation
Jinfo Article

31st July 2014

Abstract

One of the biggest challenges that knowledge managers often face is selling knowledge management within their organisation. Whilst the managers can be as enthusiastic as they like about KM and the benefits it brings, many people have argued that efforts to sell it within organisations should be focused on several key groups. James Mullan explores which are the key stakeholders and how can knowledge managers can effectively sell knowledge within their organisations.

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