Jinfo: Big Data Analytics - Are There Still Things that the Software Can't Do?

Big Data Analytics - Are There Still Things that the Software Can't Do?
Jinfo Article

10th July 2014

Abstract

Where big data is concerned, bosses increasingly prefer relevant insights over simply more of them. As new analytical products continue to appear, technology has its part to play - but a new book from a perhaps unexpected source makes clear that it's the humans who need to have the last word. One blogger's insights into the war in Syria demonstrate the effectiveness of employing brain power to engage in open source intelligence using social media forensics. And you also have to wonder whether it's unduly optimistic to assume that sentiment analytics software will be up to the job yet of detecting sarcasm.

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