Big Data Bonanza - But Only for Those With High Quality Data
Jinfo Article
10th June 2014
By Andrew Lucas
Abstract
The opportunity for organisations to benefit from big data may be limited by poor data quality. Over a third of companies face data problems and fewer than 20% have high quality data. The cost to organisations of poor data is substantial. For marketing data the majority of databases surveyed were found to be lacking basic data. It is more cost-effective to prevent data problems than to try to fix them.
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- Article title: Big Data Bonanza - But Only for Those With High Quality Data
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