Elizabeth Trudell Collecting, Assessing and Organising Data for Competitive Intelligence
Jinfo Article

7th May 2014

By Elizabeth Trudell

Abstract

Libby Trudell discusses a range of techniques used in competitive intelligence research to identify the best sources and find relevant content. She considers ways to assess information from various sources for quality and comprehensiveness, and how to organise it for ongoing needs. The article also identifies a range of useful data sources relevant to CI research, from market research reports to media coverage and financial sources.

Content Access
Does your organisation have a Jinfo Subscription?

Access to Jinfo Content and Community is available through a Jinfo Subscription.

"Yes"

Please sign in to MyJinfo here so that we can check your access to this item:

Email:

Password:

  Forgotten password?


Or sign in via email:

Enter your email and we'll send you a magic link to sign you in automatically.

"Not yet"

Access to this article is available through a Jinfo Subscription, which will help your organisation:

  1. Save time and money
  2. Re-invent information services
  3. Define, measure and communicate information value.

Subscription Benefits


"Don't know"

Contact us to find out if your organisation already has a Jinfo Subscription.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.



 « All Articles