Follow Us on Twitter... to Oblivion?
Jinfo Article
2nd May 2014
Abstract
Plenty of claims are made for Twitter's value in customer relationship management, news distribution and, above all, scale when it comes to big data analytics. But, as Tim Buckley Owen discovers, the value of this social media tool in all of these can be called into question unless we remind ourselves of some pretty fundamental lessons in statistical sampling bias.
Content Access
Does your organisation have a Jinfo Subscription?
Access to Jinfo Content and Community is available through a Jinfo Subscription.
"Yes"
Please sign in to MyJinfo here so that we can check your access to this item:
Or sign in via email:
Enter your email and we'll send you a magic link to sign you in automatically.
"Not yet"
Access to this article is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
"Don't know"
Contact us to find out if your organisation already has a Jinfo Subscription.
Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.
- Article title: Follow Us on Twitter... to Oblivion?
- Link to this page
- View printable version
Related articles:
- Big Data - Talent Gap "Not Where You Think It Is"
Friday, 21st March 2014 - Social Media Sources: Misinformation or Goldmine?
Thursday, 20th March 2014 - Facebook - Not Quite So Good for Business, Perhaps
Tuesday, 11th February 2014 - Tapping into Your Social Network Using Jelly
Monday, 3rd February 2014 - Will Twitter "Conversations" Connect the Missing Dots?
Monday, 16th September 2013 - Financial News Publishers Take On LinkedIn and Twitter
Tuesday, 11th June 2013
Related Blog items:
- Understanding Big Data
Friday, 19th April 2013