Social Technologies: Communicating Value through Storytelling
Jinfo Article
18th February 2014
Abstract
Telling stories is an integral part of human culture, and has been a means of passing information, knowledge and teachings from individual to individual, generation to generation since time immemorial. Azfarul Islam identifies how stories can be used to capture and express value in the modern social enterprise, and how they can be a means for eliciting buy-in and augmenting adoption of enterprise collaboration instead of hypothetical use cases.
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