Jinfo: Big Data - Help or Hindrance?

Big Data - Help or Hindrance?
Jinfo Article

31st December 2013

Abstract

Apple's recent acquisition of the Twitter analytics firm Topsy, a series of enthusiastic articles by Pinsent Masons on the health and pharmaceutical benefits of data analytics, a report from Forbes Insights on big data's marketing potential, and Google's attempts to interest small businesses in analytics, all suggest that big data may be at the top of its hype cycle. But recent FreePint comment indicates that its impact on knowledge management has been limited so far, and evidence from Thomson Reuters suggests that big data may even be hampering companies' efforts to find the figures they need to comply with tax regulations.

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