Jinfo: Product Review of Euromonitor Passport: Value & Sources

Product Review of Euromonitor Passport: Value & Sources
Jinfo Article

17th December 2013

Abstract

With market research a strategic investment for companies of all sizes, the second part of Sophie Alexander's review of Euromonitor's Passport examines the value that the strategic intelligence tool can bring to companies. Clients range from a small ice cream manufacturer that used the data to increase its sales by 5% a year to larger companies and government organisations; 90% of clients renew every year. The resources are extensive, encompassing official sources complemented by the network of Euromonitor analysts based around the world who offer unique insights.

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