Jinfo: How to Avoid Social Media Disaster

How to Avoid Social Media Disaster
Jinfo Article

29th November 2013

Abstract

Following recent advice from FreePint's Sophie Alexander on how to prepare for the rise of social media in the workplace, Tim Buckley Owen looks at some recent applications including disaster planning and crowdfunding. Businesses are testing the water on social media and still have much to learn; a Maxus UK survey finds that business-to-business brands need to understand the busy working lives of the executives they are trying to target - and banker JP Morgan is discovering painfully that social media are designed for relationship management, not merely communication.

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