Sophie Alexander Stirring the Cookie Mix: Google and Data Protection
Jinfo Article

22nd November 2013

By Sophie Alexander

Abstract

With the European Parliament recently passing a vote on the future of privacy and data protection rules in Europe, this article examines some of the shortcomings of the proposed rules such as their ability to be bypassed by national security and the various transatlantic agreements between the UK and US. It also looks at the implications of Google’s latest data protection concessions in the form of its new data processing agreement for European users of Analytics and speculation over its anonymous online identifier system called AdID.

Content Access
Does your organisation have a Jinfo Subscription?

Access to Jinfo Content and Community is available through a Jinfo Subscription.

"Yes"

Please sign in to MyJinfo here so that we can check your access to this item:

Email:

Password:

  Forgotten password?


Or sign in via email:

Enter your email and we'll send you a magic link to sign you in automatically.

"Not yet"

Access to this article is available through a Jinfo Subscription, which will help your organisation:

  1. Save time and money
  2. Re-invent information services
  3. Define, measure and communicate information value.

Subscription Benefits


"Don't know"

Contact us to find out if your organisation already has a Jinfo Subscription.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.



 « All Articles