Validating and Improving the Value of Content Investments
Jinfo Article
11th October 2013
Abstract
With a range of stakeholders having different needs and expectations, it can be difficult to reach agreement over the value of content purchases. Bill Noorlander shares ideas on how to identify and decide the real issue or need, organisational requirements vs product capabilities, the business impact of changes, which stakeholders should be involved in the process and whether it's most appropriate to choose a short-term fix or a long-term solution.
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