Jinfo: Better Semantic Search: Google's New Hummingbird Search Algorithm

Better Semantic Search: Google's New Hummingbird Search Algorithm
Jinfo Article

10th October 2013

Abstract

Last month Google rolled out a major new upgrade to the algorithm that interprets user searches. Codenamed "Hummingbird", it's the first major upgrade to the Google search algorithm in almost three years. James Mullan explores how our search results will be affected by concepts such as semantic search and conversational search.

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