Jinfo: Engaging Stakeholders in Dialogue about Value: The Art of Persuasion

Engaging Stakeholders in Dialogue about Value: The Art of Persuasion
Jinfo Article

27th September 2013

Abstract

Robin Neidorf introduces "The Art of Persuasion", a four-step process towards building consensus, and explains how it can be applied to projects seeking to identify and measure the return on investment of content purchases. It can be used to gain agreement on the "problem" (e.g. we don't have a method for determining the value which information products bring to the business), which actions should be taken, the solution and the effect of the solution. This process is a valuable communication and management tool which could be applied to any negotiation, discussion or planning process.

Content Access

Does your organisation have a Jinfo Subscription?

Access to Jinfo Content and Community is available through a Jinfo Subscription.

"Yes"

Please sign in to MyJinfo here so that we can check your access to this item:

Or sign in via email:

Enter your email and we'll send you a magic link to sign you in automatically.

"Not yet"

Access to this article is available through a Jinfo Subscription, which will help your organisation:

Save time and money
Re-invent information services
Define, measure and communicate information value.

Subscription Benefits

"Don't know"

Contact us to find out if your organisation already has a Jinfo Subscription.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.

About this article