Jinfo: BuzzFeed to Take Centre Stage in News Provision

BuzzFeed to Take Centre Stage in News Provision
Jinfo Article

3rd July 2013

Abstract

News provision appears to have come full circle. Traditional publishers like The Wall Street Journal and the FT are embracing social media tools to attract new audiences. Some digital start-ups, whose remit was based on entertainment and gossip, are becoming more serious content providers. Penny Crossland looks at BuzzFeed, a social media platform known for its celebrity gossip virals, which has developed the native advertising business model and is set to become a news distributor to rival the well-established publishers.

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