Jinfo: BuzzFeed to Take Centre Stage in News Provision

BuzzFeed to Take Centre Stage in News Provision
Jinfo Article

3rd July 2013

Abstract

News provision appears to have come full circle. Traditional publishers like The Wall Street Journal and the FT are embracing social media tools to attract new audiences. Some digital start-ups, whose remit was based on entertainment and gossip, are becoming more serious content providers. Penny Crossland looks at BuzzFeed, a social media platform known for its celebrity gossip virals, which has developed the native advertising business model and is set to become a news distributor to rival the well-established publishers.

Content Access

Does your organisation have a Jinfo Subscription?

Access to Jinfo Content and Community is available through a Jinfo Subscription.

"Yes"

Please sign in to MyJinfo here so that we can check your access to this item:

Or sign in via email:

Enter your email and we'll send you a magic link to sign you in automatically.

"Not yet"

Access to this article is available through a Jinfo Subscription, which will help your organisation:

Save time and money
Re-invent information services
Define, measure and communicate information value.

Subscription Benefits

"Don't know"

Contact us to find out if your organisation already has a Jinfo Subscription.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.

About this article