Jinfo: The Meaning and Value of Facebook "Likes"

The Meaning and Value of Facebook "Likes"
Jinfo Article

27th June 2013

Abstract

Since its introduction in 2009, the "like" button on Facebook has crept into every aspect of our lives. Most users of Facebook are aware that they can like a photograph, status update or content that a friend has added. Individuals can also share that they like a particular company, product or individual. According to Facebook the like button is clicked an average of 2.7 billion times a day and is deeply entrenched in our use of the social media tool. So could the concept of "liking" content move behind the firewall on to intranets and other social tools?

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