Sophie Alexander D&B360: Sources and Searching
Jinfo Article

30th May 2013

By Sophie Alexander

Abstract

As a Dun & Bradstreet product, D&B360 naturally sources much of its data from D&B. However, the customer's own data is integrated into the user's view to create a "360-view" of an account or a contact. Search options offer standard approaches as well as more intuitive "like this" approaches, and results can be enhanced through visualisation tools. Reviewer Sophie Alexander reports.

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