Jinfo: Competitive Intelligence: Deciphering Corporate Strategy using Secondary Sources

Competitive Intelligence: Deciphering Corporate Strategy using Secondary Sources
Jinfo Article

1st May 2013

Abstract

As part of FreePint’s series of articles on competitive intelligence focused on helping information professionals gain a competitive advantage over technology, Milan Dalal of the Brook Intelligence Centre explains how piecing together the clues contained within secondary sources can surface a company’s strategy. He details why there is an increasing need for this type of analysis, the sources to consider, and how to critically evaluate them. He also demonstrates how your opinions can add value to the process.

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