Jinfo: NewsCred - Blurring the Lines Between Traditional News and Content Marketing

NewsCred - Blurring the Lines Between Traditional News and Content Marketing
Jinfo Article

25th March 2013

Abstract

The lines between traditional media and brand marketing are becoming increasingly blurred with NewsCred using "game-changing" technology to target the social web. NewsCred, a 2008 internet start-up, has recently announced a $15 million funding round for its meta wire service which provides full-text licensed content from credible sources. Unlike traditional wire services, its platform operates via an API so its customers can incorporate content onto their sites via widgets, for example, making it "social media friendly".

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